Google Trends shows that the term “Bitcoin” is one of the most popular right now on the planet’s leading search engine. It’s currently outperforming some of the most consistently popular search terms from the last few years.
The web analysis tools also shines some light into internet users’ preferred nomenclature. It appears most Google searchers prefer to use the term “crypto” over “cryptocurrency” for example.
When compared with the term “Donald Trump”, ConsenSys found that the last twelve months has seen the two popular search terms jostle for top position, with “Bitcoin” breaking out in recent months. When people hear about rising Bitcoin prices, they are much more inclined to search Google for the crypto asset.
Unsurprisingly, searches for the US President dominate over those for Bitcoin in North America. Meanwhile, South America, Europe, Australia, and much of Asia shows the opposite is true.
When the terms “Tesla” and “Kim Kardashian” were then included in the comparison. “Tesla” actually outperformed Bitcoin over the last twelve months on average and is currently at almost equal popularity as a search term.
Even a surge in the numbers Googling “Kim Kardashian” in recent months wasn’t enough to overtake Bitcoin, however. At almost the exact moment interest picked up in the media personality, Bitcoin’s price rally was noticed by the masses leading to more searching for the crypto asset.
Following the numbers about Bitcoin versus other popular search terms, ConsenSys have also published some comparisons about Ethereum.
Terms such as “climate change”, “Jeff Bezos”, and “Lionel Messi” all ranked higher on average than the smart contract platform over the last twelve months. The only one of those three that the “Ethereum” search term beats at the time of writing is actually football star Lionel Messi – hardly surprising given it’s the end of the season and there are no international tournaments this year.
More interesting than the numbers about Ethereum search patterns are those relating to the nomenclature surrounding the digital asset space. When ConsenSys compared the terms “crypto” and “cryptocurrency”, the former was found to be considerably more popular.
However, there are a few nations around the world that still prefer to search for the full “cryptocurrency” term. India, Malaysia, Kenya, and Nigeria are all amongst this group. Of course, the fact that many find typing eight more letters too time consuming will probably have had an impact on these numbers.